CNE Donor Relations & Stewardship

Question 1

What is the primary goal of donor stewardship?

Accepted Answer

Build lasting relationships by demonstrating impact and expressing gratitude

Answer

Immediately solicit additional donations

Answer

Minimize donor communication

Answer

Focus exclusively on major donors

Question 2

Within what timeframe should gifts be acknowledged?

Accepted Answer

Within 48 hours, ideally 24 hours

Answer

Next fiscal year

Answer

Only at the annual gala

Answer

Optional for gifts under $1000

Question 3

What is a donor pyramid?

Accepted Answer

Visual model from broad base of small donors to peak of major/planned giving donors

Answer

Physical display at events

Answer

A Ponzi scheme

Answer

A pyramid-shaped building

Question 4

What is the average US nonprofit donor retention rate?

Accepted Answer

40-45%

Answer

80-90%

Answer

95%

Answer

10-15%

Question 5

What is moves management?

Accepted Answer

Strategic framework tracking each step in cultivating and soliciting major donors

Answer

A relocation service

Answer

Database for volunteer moves

Answer

System for transferring donors between orgs

Question 6

Why segment donors in stewardship?

Accepted Answer

To provide tailored communication appropriate to each donor's level and interests

Answer

To reduce total donors

Answer

Unnecessary if all get the same newsletter

Answer

To comply with IRS requirements