CMA Marketing Ethics & Legal Compliance

Question 1

What does the CAN-SPAM Act regulate in the United States?

Accepted Answer

Commercial email messaging, including requirements for opt-out mechanisms and sender identification

Answer

The CAN-SPAM Act sets rules for commercial email in the US, requiring honest sender identification, subject lines, and a clear opt-out mechanism.

Question 2

Under FTC guidelines, when must social media influencers disclose paid partnerships?

Accepted Answer

Always, whenever they receive payment, free products, or other compensation to promote a brand

Answer

FTC guidelines require influencers to clearly disclose any material connection to a brand, including free products, whenever they endorse it.

Question 3

What is 'greenwashing' in marketing?

Accepted Answer

Making misleading environmental claims to appear more sustainable than a company or product actually is

Answer

Greenwashing involves making false or exaggerated environmental claims to mislead consumers into believing a product or company is more eco-friendly than it is.

Question 4

What is the principle of 'marketing ethics'?

Accepted Answer

Applying moral standards and values to marketing decisions to ensure honesty, fairness, and respect for consumers

Answer

Marketing ethics applies moral principles to marketing practices, ensuring honesty, fairness, and respect for consumers and society.

Question 5

What does GDPR stand for, and how does it affect US marketers targeting EU consumers?

Accepted Answer

General Data Protection Regulation; US companies must comply if they collect data from EU residents

Answer

GDPR is an EU regulation requiring companies worldwide, including US marketers, to protect EU residents' personal data and obtain clear consent.

CMA - Certified Marketing Analyst Practice Test

CMA - Certified Marketing Analyst Practice Test

CMA Marketing Ethics & Legal Compliance