CMA Digital Marketing & Analytics

Question 1

Which metric measures the percentage of website visitors who leave after viewing only one page?

Accepted Answer

Bounce rate

Answer

Bounce rate is the percentage of single-page sessions where the user left without interacting further.

Question 2

What does SEO stand for in digital marketing?

Accepted Answer

Search Engine Optimization

Answer

SEO stands for Search Engine Optimization, the practice of improving a website's visibility in organic search results.

Question 3

Which of the following is a key performance indicator (KPI) used to measure email marketing success?

Accepted Answer

Open rate

Answer

Open rate measures the percentage of recipients who opened an email, making it a primary KPI for email campaigns.

Question 4

In Google Analytics, what does 'organic traffic' refer to?

Accepted Answer

Traffic from unpaid search engine results

Answer

Organic traffic refers to visitors who arrive at a website via unpaid search engine results.

Question 5

What is A/B testing in digital marketing?

Accepted Answer

Comparing two versions of a marketing asset to determine which performs better

Answer

A/B testing involves comparing two versions of content or an ad to identify which one achieves better results.

CMA - Certified Marketing Analyst Practice Test