A customer service department is experiencing a 30% increase in calls being escalated to management due to front-line staff's inability to answer complex product questions. Which of the following is the most critical first step for the L&D department to take?
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A
Develop a new e-learning module on customer service skills.
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B
Immediately schedule a product knowledge workshop for all staff.
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C
Conduct a thorough training needs analysis.
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D
Revise the performance appraisal form to include product knowledge competency.