A retail company's new strategy is to 'create a seamless omnichannel customer experience.' An enterprise architect is tasked with translating this strategy into actionable IT initiatives. Which of the following approaches provides the MOST effective and direct link between this business strategy and the required technology investments?
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A
Performing a technology portfolio rationalization to decommission legacy systems and reduce costs.
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B
Conducting a business capability mapping exercise to identify and prioritize core capabilities like 'Unified Customer Profile Management' and 'Cross-Channel Inventory Visibility.'
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C
Creating a detailed solution architecture for a new mobile application.
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D
Implementing a new IT governance framework based on COBIT.