An ambulatory care pharmacist is developing a business plan to justify the implementation of a new comprehensive medication management (CMM) service within a primary care clinic. To make a compelling case to administration, which of the following components is MOST critical to include in the business plan?
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A
A detailed list of all potential drug information resources required.
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B
A multi-year projection of service revenue, operating expenses, and return on investment (ROI).
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C
An extensive Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of competing local pharmacies.
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D
The complete curriculum vitae of all pharmacists who will be providing the service.