Packaging and Label Design Packaging and Label Design MCQ 5

Question 1

What is 'embossing' as applied to packaging and label design?

Accepted Answer

A finishing process that raises a design element above the surface of the material

Answer

Embossing uses a die to press a design into the material from behind, creating a raised, three-dimensional tactile effect.

Question 2

Which type of packaging adhesive label is best suited for frozen food applications due to its ability to adhere at very low temperatures?

Accepted Answer

Cryogenic-grade pressure-sensitive label

Answer

Cryogenic-grade pressure-sensitive labels use specialized adhesives that remain tacky and don't fail at freezing or sub-zero temperatures.

Question 3

In packaging design, what does 'shrink sleeve' labeling involve?

Accepted Answer

Wrapping a label around the package and heat-shrinking it to conform to the container's shape

Answer

Shrink sleeve labels are full-body plastic sleeves placed over a container and then heat-shrunk to conform tightly to its contours.

Question 4

What is the recommended minimum font size for body copy text on a consumer product label to ensure readability?

Accepted Answer

6 point

Answer

Industry best practice and many regulatory bodies (like FDA for ingredient lists) recommend a minimum of 6-point type for label text readability.

Question 5

What packaging structure type uses a paperboard outer shell with a separate inner liner or bag for products like cereal?

Accepted Answer

Lined carton

Answer

A lined carton uses a printed paperboard box combined with a plastic or foil inner bag to provide structure, branding, and product protection.

Packaging and Label Design Practice Test