Packaging and Label Design Printing Techniques and Finishes 2

Question 1

What is a 'flexo plate' made of in modern flexographic printing?

Accepted Answer

Photopolymer

Answer

Modern flexo plates are made from photopolymer material that is exposed to UV light through a film negative or directly from a digital file (digital direct imaging).

Question 2

What does 'print registration' mean in label printing?

Accepted Answer

The accurate alignment of multiple color layers relative to each other on the finished print

Answer

Registration refers to the precise alignment of each color separation so that all colors combine correctly without gaps, overlaps, or color shifting.

Question 3

What is a 'Pantone' color and why is it important for label design?

Accepted Answer

A standardized spot color system that ensures consistent color reproduction regardless of printer or substrate

Answer

The Pantone Matching System (PMS) provides a universal language for specifying colors, ensuring brand colors print consistently across different printers and substrates.

Question 4

Which printing process is best suited for extremely high-volume, consistent-quality labels like those on wine bottles?

Accepted Answer

Gravure

Answer

Gravure printing uses engraved cylinders to deliver exceptional ink coverage and consistency, making it ideal for very high-volume runs where setup costs are justified.

Question 5

What is 'cold foil' stamping and how does it differ from hot foil stamping?

Accepted Answer

Cold foil uses adhesive and UV curing rather than heat, enabling inline foil application on press

Answer

Cold foil is applied using a UV-cured adhesive printed on press, allowing foil to be applied inline without the separate offline hot foil stamping step.

Packaging and Label Design Practice Test

Packaging and Label Design Practice Test

Packaging and Label Design Printing Techniques and Finishes 2