Packaging and Label Design Label Typography and Visual Hierarchy

Question 1

What is the recommended minimum font size for body copy on a consumer product label to ensure legibility?

Accepted Answer

6 pt

Answer

The FDA and industry standards generally recommend a minimum of 6 pt for body copy on consumer labels, though larger sizes improve readability.

Question 2

In label typography, what does 'leading' refer to?

Accepted Answer

The vertical space between lines of text

Answer

Leading is the distance measured from the baseline of one line of text to the baseline of the next.

Question 3

What is the purpose of a visual hierarchy on a product label?

Accepted Answer

To guide the consumer's eye to the most important information first

Answer

Visual hierarchy uses size, color, weight, and placement to direct attention to key messages like brand name, product type, and claims.

Question 4

Which contrast ratio is recommended by WCAG for accessible text on packaging?

Accepted Answer

4.5:1

Answer

WCAG 2.1 AA standard requires a minimum contrast ratio of 4.5:1 for normal text to ensure readability for people with visual impairments.

Question 5

What is 'kerning' in label typography?

Accepted Answer

Adjusting the space between specific pairs of characters

Answer

Kerning adjusts the optical spacing between specific character pairs to create even, visually balanced text.

Packaging and Label Design Practice Test