OMVIC OMVIC All-In Price Advertising and Standards 4

Question 1

A dealer advertises that a vehicle is 'certified pre-owned' but only performs a basic safety inspection. Under OMVIC standards, what is the issue?

Accepted Answer

The advertisement is misleading if 'certified pre-owned' implies standards not actually met by the vehicle

Answer

Using terms like 'certified pre-owned' in a way that implies greater inspection or quality standards than were actually applied is misleading advertising under OMVIC's Code of Ethics.

Question 2

Under OMVIC's all-in price rules, a 'dealer admin fee' that varies by customer is:

Accepted Answer

Prohibited — all fees must be uniform and included in the advertised all-in price

Answer

Variable fees that differ by customer are inconsistent with the all-in price advertising standard, which requires a transparent, consistent price inclusive of all dealer charges.

Question 3

A dealer's advertisement uses the phrase 'from $XX,XXX' for a vehicle model. Under OMVIC standards, this is compliant only if:

Accepted Answer

A vehicle can genuinely be purchased at that price at the dealer without additional mandatory fees

Answer

Using 'from $XX,XXX' is only compliant if at least one purchasable vehicle is actually available at that all-in price without any mandatory additions.

Question 4

What is the purpose of requiring dealers to advertise on an all-in price basis in Ontario?

Accepted Answer

To enable consumers to comparison shop on a true cost basis and avoid surprise fees

Answer

All-in price advertising enables consumers to accurately compare vehicle prices across dealers without being surprised by hidden fees at the time of purchase.

Question 5

A dealer in Ontario sells to an out-of-province buyer and claims OMVIC advertising rules do not apply. Is this correct?

Accepted Answer

No, OMVIC advertising standards apply to all registered Ontario dealers regardless of buyer location

Answer

OMVIC's advertising standards govern the conduct of Ontario-registered dealers; they apply to the dealer's practices regardless of where the buyer resides.

OMVIC (Ontario Motor Vehicle Industry Council) Practice Test

OMVIC (Ontario Motor Vehicle Industry Council) Practice Test

OMVIC OMVIC All-In Price Advertising and Standards 4