OMVIC All-In Price Advertising and Standards 4

Question 1

A dealer's website lists a specific used vehicle at $24,995 with a footnote reading: 'Price excludes $599 documentation fee, $199 nitrogen tire fill, and $149 GPS tracking subscription (mandatory on all vehicles sold).' Under OMVIC's all-in price rule, which portion of this footnote represents a clear violation?

Accepted Answer

All three charges — documentation, nitrogen fill, and GPS subscription — violate the all-in price rule because every mandatory dealer charge must be included in the advertised price

Answer

Under OMVIC's all-in price standard, any fee or charge that is mandatory — meaning every consumer purchasing that vehicle must pay it — must be included in the advertised price. All three charges (documentation fee, nitrogen fill, and GPS subscription) are described as mandatory on all vehicles sold. Their nature as a 'product' or 'service' does not exempt them. The all-in price must reflect what the consumer will actually pay, excluding only HST and licensing.

Question 2

A dealership advertises a new SUV online with a headline price of $42,888 (all-in). The vehicle has a manufacturer-installed sunroof and dealer-installed winter tire package ($1,200) and remote starter ($650). The $42,888 reflects only the base vehicle with the sunroof. Which statement best describes the dealer's compliance position?

Accepted Answer

The dealer is non-compliant only if the winter tires and remote starter were installed before the vehicle was listed for sale and are included in the sale

Answer

OMVIC's all-in price rule requires that the advertised price reflect what a specific consumer will pay for that specific vehicle. If dealer-added accessories (winter tires, remote starter) are physically installed on the unit being advertised and will be included in the sale, their cost must be incorporated into the all-in price — they are no longer 'optional.' If the accessories were installed after listing, or if the dealer offers to remove them, the compliance analysis changes. The key question is whether a buyer of this specific unit must pay for those items.

Question 3

A dealer advertises 'New 2026 Sedans — From $31,499 All-In!' in a radio broadcast. At the time the ad airs, the dealership has two such sedans in stock: one base trim priced at $31,499 all-in and one fully loaded trim at $47,200 all-in. Three days after the ad airs, the base trim is sold. The dealer continues running the same ad for another week. When does a compliance problem arise?

Accepted Answer

A compliance problem arises once the only unit that could be purchased at the advertised 'from' price is no longer in inventory and the ad continues to run

Answer

OMVIC's advertising standards permit 'from' or 'starting at' pricing only when at least one vehicle in current inventory can actually be purchased at that price. When the base-trim sedan (the only unit priced at $31,499) was sold, the advertised 'from' price became unachievable. Continuing to run the ad after that point creates a misleading price claim — consumers may visit the dealership expecting to purchase a vehicle at that price, with no qualifying unit available. Adding disclaimers does not cure the underlying false price representation.

Question 4

Under OMVIC's all-in price advertising requirements, which of the following charges is explicitly permitted to be excluded from the advertised all-in price?

Accepted Answer

Provincial licensing and registration fees payable to the Ministry of Transportation

Answer

OMVIC's all-in price rule permits dealers to exclude only two categories of charges from the advertised price: HST (Harmonized Sales Tax) and licensing/registration fees. All other mandatory charges — including the federal air conditioning levy, dealer administration/documentation fees, and freight/PDI — must be incorporated into the all-in price. These charges are often substantial and, if excluded, would materially understate the true cost to the consumer.

Question 5

A dealer advertises a vehicle at an all-in price of $35,500, which already incorporates a $3,000 manufacturer-to-consumer cash rebate. The fine print states: 'Price reflects OEM Loyalty Cash rebate; requires proof of current ownership of a qualifying brand vehicle.' A customer who does not own a qualifying vehicle inquires about the advertised price. How should this situation be analyzed under OMVIC standards?

Accepted Answer

The advertisement may be misleading if the rebate eligibility condition is not prominently disclosed, because the advertised price is not available to all consumers

Answer

OMVIC standards do not categorically prohibit factoring conditional rebates into an advertised all-in price, but the eligibility conditions must be clearly and prominently disclosed so that consumers understand who actually qualifies for the advertised price. If a loyalty rebate is visible only in fine print, or if a reasonable consumer could conclude the price is universally available when it is not, the advertisement becomes misleading. The disclosed condition must be as conspicuous as the price itself to avoid deceptive advertising findings.

OMVIC (Ontario Motor Vehicle Industry Council) Practice Test

OMVIC (Ontario Motor Vehicle Industry Council) Practice Test

OMVIC All-In Price Advertising and Standards 4