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Strategic Planning & Analysis Flashcards

7 cards from real NPS practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

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  1. Which framework evaluates an organization's performance across financial, customer, internal process, and learning and growth perspectives?

    Answer: Balanced Scorecard

    The Balanced Scorecard, created by Kaplan and Norton, links strategy to measures across four perspectives.

  2. In a SWOT analysis, a competitor's new low-cost entry into the market is best classified as which element?

    Answer: Threat

    External factors that could harm performance, such as new competitors, are threats.

  3. What is the primary purpose of a gap analysis in strategic planning?

    Answer: To compare current performance with desired future performance

    Gap analysis identifies the difference between the current state and the target state so actions can close it.

  4. Which PESTEL factor would include changes in interest rates and inflation?

    Answer: Economic

    Interest rates, inflation, and exchange rates are economic factors in PESTEL.

  5. Which of the following is a lagging indicator?

    Answer: Quarterly net revenue

    Quarterly revenue reports results after they have happened, making it a lagging indicator.

  6. A mission statement most directly describes which of the following?

    Answer: An organization's fundamental purpose and why it exists

    A mission statement articulates the organization's core purpose, whereas a vision describes its desired future.

  7. Which step typically comes first in the strategic planning process?

    Answer: Assessing the current situation and environment

    Planning begins with an environmental and internal assessment that informs goals and strategy.

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