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Marketing & Business Development Flashcards

7 cards from real NPS practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Marketing & Business Development flashcards as text

  1. What is the purpose of a sales pipeline review?

    Answer: Assess deal stages, forecast revenue, and spot stalled opportunities

    Pipeline reviews help forecast and identify deals needing attention.

  2. Which is the most effective follow-up practice after a first meeting with a prospect?

    Answer: Send a timely, personalized recap with clear next steps

    Prompt, tailored follow-up keeps momentum and shows professionalism.

  3. What does ROI measure in a marketing campaign?

    Answer: Return relative to the amount invested

    ROI compares gain from a campaign to its cost.

  4. An existing client is satisfied. Which business development move is typically cheapest and most effective for growth?

    Answer: Upselling or cross-selling related services

    Expanding existing relationships generally costs less than winning new clients.

  5. Which describes a call to action (CTA)?

    Answer: A clear prompt telling the audience what step to take next

    A CTA directs the audience toward a specific next action such as booking a call.

  6. Why is it important to define an ideal client profile?

    Answer: It focuses effort on prospects most likely to succeed and buy

    An ideal client profile directs resources toward the best-fit prospects.

  7. Which objection-handling technique is generally most effective?

    Answer: Acknowledge the concern, ask clarifying questions, then respond with relevant evidence

    Acknowledging and clarifying builds trust before addressing the actual concern.

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