NAB Communication & Client Relations 2

Question 1

A local car dealership asks you to create an ad campaign but wants to approve every script revision before production. What is the best practice for managing this approval workflow?

Accepted Answer

Establish written sign-off checkpoints at each production milestone

Answer

Written sign-off checkpoints at each milestone protect both the station and client and prevent costly rework late in production.

Question 2

A client complains that their radio spot is not generating enough foot traffic. What should an account executive do first?

Accepted Answer

Review the campaign's targeting, scheduling, and creative to identify gaps

Answer

Conducting a thorough campaign review identifies whether the issue is scheduling, creative, audience mismatch, or other factors before making commitments.

Question 3

When presenting a media proposal to a new client, which element is most critical to include to demonstrate understanding of their business?

Accepted Answer

A situational analysis of the client's market position and goals

Answer

A situational analysis shows the client you understand their specific business challenges, building trust and credibility.

Question 4

An advertiser requests a last-minute schedule change that conflicts with a previously sold position. How should the account executive handle this?

Accepted Answer

Inform both clients transparently and find a mutually workable solution

Answer

Transparent communication with both parties maintains trust and upholds ethical sales practices.

Question 5

Which communication style is most effective when an account executive needs to deliver bad news, such as a rate increase, to a long-term client?

Accepted Answer

Schedule a face-to-face meeting and lead with the value delivered before discussing the change

Answer

Proactive, in-person communication that frames value before discussing the change preserves the relationship and demonstrates respect.

(NAB) National Association of Broadcasters Certification Practice Test

(NAB) National Association of Broadcasters Certification Practice Test

NAB Communication & Client Relations 2