NAB Audience Measurement & Ratings

Question 1

What does one television rating point represent in audience measurement?

Accepted Answer

1% of all TV households in a given market tuned to a program

Answer

1% of all people watching television at a given time

Answer

1,000 households watching a specific channel

Answer

The total number of viewers in a single daypart

Question 2

What is the primary difference between a rating and a share in broadcast measurement?

Accepted Answer

A rating measures total households; a share measures only households with sets in use

Answer

A rating measures radio listeners; a share measures TV viewers

Answer

A rating is used for national markets; a share is used for local markets

Answer

A rating measures daytime audiences; a share measures primetime audiences

Question 3

Which four months are traditionally known as 'sweep' periods in broadcast television ratings?

Accepted Answer

February, May, July, and November

Answer

January, April, August, and October

Answer

March, June, September, and December

Answer

February, April, September, and November

Question 4

What does DMA stand for in broadcast audience measurement?

Accepted Answer

Designated Market Area

Answer

Digital Media Audience

Answer

Demographic Measurement Average

Answer

Distributed Market Analysis

Question 5

What does the acronym HUT stand for in television ratings?

Accepted Answer

Households Using Television

Answer

High Usage Timeslot

Answer

Hourly Unduplicated Total

Answer

Home User Tracking

Question 6

What is a Nielsen People Meter used to measure?

Accepted Answer

Minute-by-minute viewing of individual household members by demographic

Answer

Total households watching a specific channel in a market

Answer

Radio listening habits in a designated market area

Answer

Website traffic driven by broadcast promotions

Question 7

Which adult demographic is most commonly used as the primary target in broadcast television advertising sales?

Accepted Answer

Adults 18–49

Answer

Adults 25–54

Answer

Adults 18–34

Answer

Adults 35–64