NAB Broadcasting Ethics & Professionalism 2

Question 1

A news director receives a tip that a city council member is embezzling funds, but the only source is an anonymous caller. What is the most ethical next step?

Accepted Answer

Corroborate the information with at least one additional independent source before airing

Answer

Responsible journalism requires corroboration from independent sources before broadcasting unverified accusations.

Question 2

Under FCC rules, what must a broadcaster do when airing a paid political advertisement?

Accepted Answer

Clearly identify the ad as a paid political advertisement and disclose the sponsoring entity

Answer

The FCC requires political ads to include a clear disclosure identifying the sponsor and that the content is paid advertising.

Question 3

A local TV reporter is offered a free vacation by a hotel chain that is also a frequent advertiser. Accepting the trip would most likely violate which ethical principle?

Accepted Answer

Independence

Answer

Accepting gifts from sources or advertisers compromises a journalist's independence and creates a conflict of interest.

Question 4

What does the NAB Code of Ethics primarily emphasize for member broadcasters?

Accepted Answer

Operating in the public interest, convenience, and necessity

Answer

The NAB Code of Ethics emphasizes that broadcasters must serve the public interest, convenience, and necessity as license holders.

Question 5

A radio station's morning host makes an on-air joke that demeans a racial group. The most appropriate management response is to:

Accepted Answer

Investigate promptly, issue a public apology, and take corrective action with the host

Answer

Professional broadcasting standards require prompt acknowledgment and correction of content that demeans protected groups.

(NAB) National Association of Broadcasters Certification Practice Test

(NAB) National Association of Broadcasters Certification Practice Test

NAB Broadcasting Ethics & Professionalism 2