NAB Audience Measurement & Ratings 2

Question 1

What is the Portable People Meter (PPM) used for in broadcast ratings?

Accepted Answer

Passively detecting encoded audio signals from radio and TV to track exposure

Answer

The PPM is a pager-like device worn by panelists that passively detects inaudible codes embedded in broadcast audio, automatically recording exposure without manual logging.

Question 2

What does GRP stand for and what does it measure?

Accepted Answer

Gross Rating Points — the sum of all ratings for a schedule of commercials

Answer

GRP (Gross Rating Points) is the sum of all rating points delivered by an advertising schedule, measuring total delivery without deduplicating audience.

Question 3

How is Cost Per Point (CPP) calculated in broadcast advertising?

Accepted Answer

Cost of the spot divided by the rating point delivered

Answer

CPP is calculated by dividing the cost of a commercial unit by the rating point it delivers, allowing advertisers to compare efficiency across stations and dayparts.

Question 4

In audience measurement, what does 'reach' refer to?

Accepted Answer

The unduplicated percentage of a target audience exposed to a schedule at least once

Answer

Reach is the unduplicated percentage of the target audience that is exposed to an advertising schedule at least once during a specific time period.

Question 5

What does 'frequency' mean in the context of broadcast advertising campaigns?

Accepted Answer

The average number of times a person in the target audience is exposed to a message

Answer

Frequency is the average number of times members of the target audience are exposed to an advertising message during a specified time period.

(NAB) National Association of Broadcasters Certification Practice Test

(NAB) National Association of Broadcasters Certification Practice Test

NAB Audience Measurement & Ratings 2