Music Promotion Music Promotion MCQ 5

Question 1

What is a 'press kit' (EPK) and what should it typically include?

Accepted Answer

An Electronic Press Kit with bio, photos, music samples, press clips, and contact info for media outreach

Answer

An EPK (Electronic Press Kit) is a digital package giving media professionals everything they need to write about, book, or feature an artist.

Question 2

Which social media format currently generates the most organic reach for music discovery?

Accepted Answer

Short-form vertical video (Reels, TikTok, Shorts)

Answer

Short-form vertical video platforms (TikTok, Instagram Reels, YouTube Shorts) have the highest algorithmic reach potential for music discovery in the current landscape.

Question 3

What is the role of metadata in music promotion and distribution?

Accepted Answer

It provides information (title, artist, ISRC, genre) that helps platforms categorize and surface music correctly

Answer

Accurate metadata ensures music is correctly attributed, searchable, and eligible for playlisting and royalty collection across all platforms.

Question 4

What is 'performance royalties' in the context of music revenue?

Accepted Answer

Payments to songwriters and publishers when music is publicly performed or broadcast

Answer

Performance royalties are collected by PROs (like ASCAP, BMI, SESAC) and paid to songwriters and publishers when music is performed publicly on radio, TV, or in venues.

Question 5

An artist wants to grow their Spotify monthly listeners. Which strategy is most effective?

Accepted Answer

Pitching playlists, collaborating with other artists, and running targeted ads driving to the Spotify profile

Answer

Legitimate growth comes from playlist placements, collaborations that cross-pollinate fan bases, and paid advertising that drives real listeners to the profile.

Music Promotion Practice Test

Music Promotion Practice Test

Music Promotion Music Promotion MCQ 5