Music Promotion Music Promotion MCQ 3

Question 1

What is 'DSP' in the context of music distribution and promotion?

Accepted Answer

Digital Service Provider (streaming platforms like Spotify, Apple Music)

Answer

DSP stands for Digital Service Provider — the streaming and download platforms where music is delivered to consumers.

Question 2

An artist wants to build long-term fan loyalty. Which tactic is most aligned with this goal?

Accepted Answer

Consistently engaging fans through newsletters, exclusive content, and community building

Answer

Long-term loyalty is built through consistent, authentic fan engagement rather than transactional promotional bursts.

Question 3

What does 'organic reach' mean in social media music promotion?

Accepted Answer

Audience exposure gained without paid advertising

Answer

Organic reach refers to how many people see your content naturally through shares, follows, and algorithm distribution without any paid spend.

Question 4

Which platform's algorithm is most driven by watch time and completion rate for music video promotion?

Accepted Answer

YouTube

Answer

YouTube's recommendation algorithm heavily weighs watch time and video completion rate when deciding which videos to promote to new viewers.

Question 5

What is a 'sync license' and why is it valuable for music promotion?

Accepted Answer

Permission to use a song in visual media (TV, film, ads), providing exposure and royalties

Answer

Sync licensing places music in TV shows, films, or commercials, generating both royalty income and massive exposure to new audiences.

Music Promotion Practice Test