Music Promotion Music Promotion MCQ 2

Question 1

Which metric best measures the effectiveness of a Spotify playlist pitch campaign?

Accepted Answer

Streams generated from playlist placements

Answer

Streams generated from playlist placements directly reflect how many listeners actually engaged with the track as a result of the campaign.

Question 2

What is 'release radar' on Spotify?

Accepted Answer

A weekly personalized playlist featuring new music from artists users follow

Answer

Release Radar is a Spotify-generated weekly playlist that automatically includes new releases from artists a user follows.

Question 3

A music publicist's primary role in a promotional campaign is to:

Accepted Answer

Secure media coverage, reviews, and press features

Answer

A music publicist focuses on earned media — pitching journalists, bloggers, and outlets to generate press coverage for an artist or release.

Question 4

What does 'pre-save' campaign mean in digital music marketing?

Accepted Answer

A fan action that adds an unreleased track to their library on release day

Answer

A pre-save campaign allows fans to save an unreleased song or album so it automatically appears in their library the moment it drops.

Question 5

Which type of influencer typically delivers the highest engagement rate for music promotion?

Accepted Answer

Micro-influencers (10K–100K followers)

Answer

Micro-influencers typically have more niche, loyal audiences and achieve significantly higher engagement rates than larger accounts.

Music Promotion Practice Test