Music Promotion Knowledge 5

Question 1

What is 'release radar' on Spotify?

Accepted Answer

A personalized playlist automatically updated every Friday with new releases from artists a user follows

Answer

Release Radar is a personalized Spotify playlist updated every Friday that surfaces new music from artists a user follows and similar artists.

Question 2

What is 'drip content' in an album release campaign?

Accepted Answer

Gradually releasing singles, videos, and content over time to sustain interest leading up to an album drop

Answer

Drip content is a strategy of steadily releasing promotional material (singles, teasers, BTS content) over weeks or months to maintain momentum before an album release.

Question 3

Which US performing rights organization (PRO) is known for being the first and largest in the country?

Accepted Answer

ASCAP

Answer

ASCAP (American Society of Composers, Authors and Publishers) was founded in 1914 and is one of the oldest and largest PROs in the United States.

Question 4

What does 'radio tracking' refer to in music promotion?

Accepted Answer

Monitoring how often and where a song is being played on radio stations

Answer

Radio tracking services like Mediabase and BDS monitor airplay across hundreds of stations to report how frequently and widely a song is being broadcast.

Question 5

What is a 'merch bundle' strategy in music sales?

Accepted Answer

Pairing an album or song download with physical merchandise to drive sales and chart eligibility

Answer

A merch bundle pairs a music purchase (album, single) with physical merchandise (shirt, vinyl) — often boosting chart positions since the music purchase counts toward sales figures.

Music Promotion Practice Test

Music Promotion Practice Test

Music Promotion Knowledge 5