Music Promotion Knowledge 4

Question 1

What is 'retargeting' in digital music advertising?

Accepted Answer

Showing ads to people who have previously interacted with your content or website

Answer

Retargeting serves ads to users who have already visited your website, streamed your music, or engaged with your content, increasing conversion likelihood.

Question 2

Which royalty type is earned when a song is played on terrestrial (AM/FM) radio in the US?

Accepted Answer

Publishing royalties (performance royalties) only — not master royalties

Answer

In the US, terrestrial radio only pays performance royalties to songwriters and publishers via PROs — master rights holders (labels/artists) receive nothing from AM/FM airplay.

Question 3

What is a 'listening party' as a promotional strategy?

Accepted Answer

An event where an artist plays their new album for fans before or on its release date

Answer

A listening party is a promotional event where an artist shares their new music with fans in a live or virtual setting to generate early buzz.

Question 4

What does 'pitching' to a playlist curator typically involve?

Accepted Answer

Sending a personalized message explaining why your song fits their playlist

Answer

Pitching involves crafting a personalized, professional message to a curator explaining how your track fits their playlist's style, mood, and audience.

Question 5

In Facebook/Instagram advertising for music, what is a 'Lookalike Audience'?

Accepted Answer

A new audience that shares characteristics with your existing fans or customers

Answer

A Lookalike Audience is a targeting tool that finds new potential fans who share demographic and behavioral traits with your existing fanbase.

Music Promotion Practice Test

Music Promotion Practice Test

Music Promotion Knowledge 4