Music Promotion Introduction To Music Promotion 3

Question 1

Which social media platform is most commonly used for music discovery among Gen Z listeners in the US as of recent years?

Accepted Answer

TikTok

Answer

TikTok has become the dominant music discovery platform for Gen Z, with viral sounds frequently driving songs onto mainstream charts.

Question 2

In music promotion, what does 'above-the-line' marketing refer to?

Accepted Answer

Mass media advertising such as TV, radio, and national press

Answer

Above-the-line marketing uses broad mass media channels like TV spots, radio ads, and national publications to reach wide audiences.

Question 3

What is the role of a 'music publicist'?

Accepted Answer

Securing media coverage and managing an artist's public image

Answer

A music publicist pitches stories to media outlets, manages press relationships, and shapes how an artist is perceived by the public.

Question 4

Which of the following is an example of 'grassroots' music promotion?

Accepted Answer

Distributing flyers and performing at local open mics

Answer

Grassroots promotion involves community-level, low-budget tactics like local performances, street teams, and direct fan outreach.

Question 5

What is 'sync licensing' in music promotion?

Accepted Answer

Licensing music for use in film, TV, commercials, or video games

Answer

Sync licensing places music in visual media like films, TV shows, and ads, generating both licensing fees and significant exposure.

Music Promotion Practice Test