Music Promotion Introduction To Music Promotion 2

Question 1

Which metric is most important when evaluating the success of a Spotify playlist pitch?

Accepted Answer

Number of streams generated after placement

Answer

Streams generated after placement directly measure listener engagement and the real promotional impact of a playlist pitch.

Question 2

What is a 'press kit' primarily used for in music promotion?

Accepted Answer

Providing media and bookers with artist info and assets

Answer

A press kit (EPK) gives media outlets, bookers, and promoters a concise package of bio, photos, music links, and press quotes.

Question 3

Which of the following best describes 'organic growth' in music promotion?

Accepted Answer

Growth achieved through genuine fan engagement without paid promotion

Answer

Organic growth refers to audience expansion driven by word-of-mouth, authentic content, and real listener engagement rather than paid ads.

Question 4

When should an artist ideally begin promoting a new release?

Accepted Answer

4–6 weeks before the release date

Answer

Starting promotion 4–6 weeks out allows time to build anticipation, pitch to playlists, secure press coverage, and prime the algorithm.

Question 5

What does 'DSP' stand for in the context of music distribution and promotion?

Accepted Answer

Digital Streaming Platform

Answer

DSP stands for Digital Streaming Platform, referring to services like Spotify, Apple Music, and Amazon Music where music is distributed and promoted.

Music Promotion Practice Test