A manager is evaluating two promotional strategies: $5,000 in paid social ads vs. $5,000 in micro-influencer partnerships. For a new artist with no fanbase, which typically delivers better ROI?
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A
Paid social ads — they reach millions instantly
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B
Micro-influencer partnerships — they deliver higher engagement and trusted peer recommendations
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C
Both are equally effective for new artists
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D
Neither — new artists should spend only on radio