MSC Performance Metrics 5 — Questions and Answers
Question 1: A speaker sends 80 proposals and books 20 engagements. What is the proposal win rate?
- 40%
- 25% (Correct answer)
- 20%
- 80%
Correct answer: 25%
20 bookings divided by 80 proposals equals a 25% win rate.
Question 2: Which SMART-goal element is missing from 'I want to get better speaker evaluations'?
- Only the 'Specific' element
- Only the 'Relevant' element
- Measurable target and time-bound deadline (Correct answer)
- Nothing; it is already a SMART goal
Correct answer: Measurable target and time-bound deadline
The goal has no numeric target and no deadline, so it cannot be measured or time-bound.
Question 3: A speaker grows their email list by 300 subscribers at an event with 1,000 attendees. What is the opt-in conversion rate?
- 33%
- 3%
- 30% (Correct answer)
- 70%
Correct answer: 30%
300 divided by 1,000 equals a 30% opt-in rate.
Question 4: Which practice most improves the reliability of a speaker's evaluation data over time?
- Changing survey questions at every event
- Reporting only the highest scores
- Collecting feedback only from event organizers
- Using the same core questions and scale at every engagement (Correct answer)
Correct answer: Using the same core questions and scale at every engagement
Consistent questions and scales allow valid comparisons and trend analysis across events.
Question 5: What is the main risk of a speaker measuring success only by standing ovations and applause?
- They reflect momentary emotion, not lasting impact or client value (Correct answer)
- These signals are hard to observe
- Ovations are forbidden in corporate settings
- Applause is always a sign of poor content
Correct answer: They reflect momentary emotion, not lasting impact or client value
Applause shows immediate reaction (Kirkpatrick Level 1) but says nothing about learning, behavior, or results.
Question 6: A speaker tracks their average cost to acquire one new booking (marketing spend ÷ new bookings). What is this metric called?
- Customer Lifetime Value (CLV)
- Customer Acquisition Cost (CAC) (Correct answer)
- Gross Margin
- Net Promoter Score
Correct answer: Customer Acquisition Cost (CAC)
CAC is total acquisition spending divided by the number of new clients gained.
Question 7: A corporate client books a speaker an average of 3 times at $8,000 each over the relationship. What is this client's lifetime value in revenue?
- $8,000
- $32,000
- $24,000 (Correct answer)
- $16,000
Correct answer: $24,000
3 bookings × $8,000 = $24,000 in lifetime revenue from that client.
MSC Performance Metrics 5
A speaker sends 80 proposals and books 20 engagements.
What is the proposal win rate?