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Performance Metrics Flashcards

7 cards from real MSC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Performance Metrics flashcards as text

  1. A speaker sends 80 proposals and books 20 engagements. What is the proposal win rate?

    Answer: 25%

    20 bookings divided by 80 proposals equals a 25% win rate.

  2. Which SMART-goal element is missing from 'I want to get better speaker evaluations'?

    Answer: Measurable target and time-bound deadline

    The goal has no numeric target and no deadline, so it cannot be measured or time-bound.

  3. A speaker grows their email list by 300 subscribers at an event with 1,000 attendees. What is the opt-in conversion rate?

    Answer: 30%

    300 divided by 1,000 equals a 30% opt-in rate.

  4. Which practice most improves the reliability of a speaker's evaluation data over time?

    Answer: Using the same core questions and scale at every engagement

    Consistent questions and scales allow valid comparisons and trend analysis across events.

  5. What is the main risk of a speaker measuring success only by standing ovations and applause?

    Answer: They reflect momentary emotion, not lasting impact or client value

    Applause shows immediate reaction (Kirkpatrick Level 1) but says nothing about learning, behavior, or results.

  6. A speaker tracks their average cost to acquire one new booking (marketing spend ÷ new bookings). What is this metric called?

    Answer: Customer Acquisition Cost (CAC)

    CAC is total acquisition spending divided by the number of new clients gained.

  7. A corporate client books a speaker an average of 3 times at $8,000 each over the relationship. What is this client's lifetime value in revenue?

    Answer: $24,000

    3 bookings × $8,000 = $24,000 in lifetime revenue from that client.