MRA Survey Design & Methodology 2

Question 1

Which response scale is BEST suited for measuring the intensity of a respondent's attitude on a single dimension?

Accepted Answer

Likert scale

Answer

A Likert scale measures attitude intensity along a single agree-disagree continuum, making it ideal for unidimensional attitude measurement.

Question 2

A researcher notices that respondents consistently give more positive answers at the beginning of a long survey than at the end. This is MOST likely caused by:

Accepted Answer

Respondent fatigue

Answer

Respondent fatigue occurs when survey length causes declining attention and engagement, leading to less thoughtful responses later in the instrument.

Question 3

In a telephone survey, an interviewer reads questions exactly as written and does not deviate regardless of respondent confusion. This approach is called:

Accepted Answer

Standardized interviewing

Answer

Standardized interviewing requires interviewers to read questions verbatim to ensure consistency and comparability across all respondents.

Question 4

Which of the following BEST describes a 'double-barreled' survey question?

Accepted Answer

A question that asks about two separate issues in one item

Answer

A double-barreled question asks about two distinct concepts simultaneously, making it impossible to know which the respondent is answering.

Question 5

When designing a mail survey to maximize response rate, which element has been shown to have the GREATEST positive impact?

Accepted Answer

Personalized cover letter with pre-paid return envelope

Answer

A personalized cover letter combined with a pre-paid return envelope significantly lowers participation barriers and increases perceived importance.

(MRA) Market Research Analyst Certification Practice Test

(MRA) Market Research Analyst Certification Practice Test

MRA Survey Design & Methodology 2