MRA Market Analysis & Consumer Behavior

Question 1

What is market segmentation?

Accepted Answer

Dividing a market into distinct groups

Answer

Combining all customers into one group

Answer

Focusing only on product features

Answer

Reducing market size

Question 2

Which of the following best describes consumer behavior?

Accepted Answer

How consumers select and use products

Answer

Only purchasing actions

Answer

Only marketing research steps

Answer

Business buying decisions

Question 3

Which variable is part of the demographic segmentation?

Accepted Answer

Income

Answer

Lifestyle

Answer

Values

Answer

Personality

Question 4

What is the purpose of a SWOT analysis in market analysis?

Accepted Answer

To analyze strengths, weaknesses, opportunities, and threats

Answer

To increase product price

Answer

To develop a marketing calendar

Answer

To assess market trends

Question 5

Which of the following is a psychological factor influencing consumer behavior?

Accepted Answer

Motivation

Answer

Age

Answer

Social class

Answer

Occupation

Question 6

In the buyer decision process, what typically follows the information search?

Accepted Answer

Evaluation of alternatives

Answer

Post-purchase behavior

Answer

Purchase decision

Answer

Need recognition

Question 7

Which factor is considered a cultural influence on consumer behavior?

Accepted Answer

Subculture

Answer

Brand loyalty

Answer

Peer pressure

Answer

Family size

Question 8

What is meant by ‘market share’?

Accepted Answer

Sales volume relative to competitors

Answer

Company’s total profit

Answer

Revenue minus cost

Answer

Advertising budget

Question 9

Why do marketers study consumer decision-making processes?

Accepted Answer

To predict and influence buying behavior

Answer

To manipulate consumer habits

Answer

To increase production speed

Answer

To reduce market segmentation