MRA Research Design & Reporting 3

Question 1

Which type of validity assesses whether a measurement instrument covers all dimensions of the concept being measured?

Accepted Answer

Content validity

Answer

Content validity evaluates whether the measure adequately represents all facets and dimensions of the concept under study.

Question 2

A researcher conducting focus groups notices participants tend to agree with the most vocal member. This illustrates:

Accepted Answer

Groupthink or conformity bias

Answer

Groupthink or conformity bias occurs when group members suppress dissenting views and align with dominant opinions, distorting qualitative findings.

Question 3

What distinguishes a hypothesis from a research question?

Accepted Answer

A hypothesis is a testable prediction about the relationship between variables

Answer

A hypothesis is a specific, testable prediction that can be confirmed or refuted through data collection, unlike a broader research question.

Question 4

In which scenario would a researcher use stratified random sampling over simple random sampling?

Accepted Answer

When subgroups exist that must be proportionally represented

Answer

Stratified sampling ensures proportional or purposive representation of key subgroups, improving precision when the population has meaningful segments.

Question 5

Which element of a research report describes how data was collected, from whom, and by what method?

Accepted Answer

Methodology section

Answer

The methodology section details the research design, data collection methods, sampling approach, and analytical procedures used in the study.

(MRA) Market Research Analyst Certification Practice Test

(MRA) Market Research Analyst Certification Practice Test

MRA Research Design & Reporting 3