MRA Research Design & Reporting 2

Question 1

A researcher wants to understand the causal effect of price on purchase intent. Which research design is most appropriate?

Accepted Answer

Experimental design with randomized groups

Answer

Experimental designs with randomized control and treatment groups allow researchers to isolate causal relationships by controlling for confounding variables.

Question 2

Which sampling method ensures every member of the population has an equal and known chance of being selected?

Accepted Answer

Simple random sampling

Answer

Simple random sampling gives each population member an equal and known probability of selection, making it the gold standard for probability sampling.

Question 3

An executive summary in a market research report should primarily:

Accepted Answer

Present findings, conclusions, and recommendations concisely

Answer

An executive summary distills key findings, conclusions, and actionable recommendations for decision-makers who may not read the full report.

Question 4

What is the purpose of a research brief in the market research process?

Accepted Answer

To define the research problem, objectives, and scope before fieldwork begins

Answer

A research brief aligns the client and researcher on objectives, constraints, and deliverables before any data collection begins.

Question 5

Which of the following best describes a longitudinal research design?

Accepted Answer

Collecting data from the same subjects repeatedly over time

Answer

Longitudinal designs track the same respondents over multiple time periods, enabling analysis of change and trends.

(MRA) Market Research Analyst Certification Practice Test

(MRA) Market Research Analyst Certification Practice Test

MRA Research Design & Reporting 2