MRA Data Collection & Survey Methods 2

Question 1

Which sampling technique divides a population into non-overlapping subgroups and then randomly selects entire groups rather than individuals?

Accepted Answer

Cluster sampling

Answer

Cluster sampling selects entire naturally occurring groups (clusters) at random, making it cost-effective when the population is geographically dispersed.

Question 2

A researcher places an online survey link on a popular website and collects responses from whoever chooses to participate. This is an example of:

Accepted Answer

Self-selection bias

Answer

Self-selection bias occurs when respondents voluntarily opt in, meaning those who respond may differ systematically from those who do not.

Question 3

In survey design, a 'double-barreled' question is problematic because:

Accepted Answer

It asks about two topics simultaneously, making it impossible to interpret the response

Answer

A double-barreled question combines two separate issues into one, so a single answer cannot accurately reflect the respondent's views on each issue.

Question 4

Which scale asks respondents to rank a set of items in order of preference from most to least preferred?

Accepted Answer

Rank-order scale

Answer

A rank-order scale requires respondents to order items relative to one another, providing ordinal data about preferences.

Question 5

When a survey questionnaire is pretested on a small sample before full deployment, the primary goal is to:

Accepted Answer

Identify ambiguous questions and technical problems

Answer

Pretesting (pilot testing) reveals confusing wording, skipped questions, and technical glitches before the survey reaches the full sample.

(MRA) Market Research Analyst Certification Practice Test

(MRA) Market Research Analyst Certification Practice Test

MRA Data Collection & Survey Methods 2