MRA Data Collection & Sampling 5

Question 1

A company tracks the same 500 consumers' purchasing behavior every quarter for two years. This research design is called a:

Accepted Answer

Continuous tracking panel

Answer

A continuous tracking panel monitors the same group of individuals repeatedly over time to detect changes in behavior, attitudes, or purchases.

Question 2

Which of the following is a primary disadvantage of mail surveys compared to online surveys?

Accepted Answer

Mail surveys have longer field periods and higher cost per completed response

Answer

Mail surveys typically take weeks to collect responses and involve printing/postage costs, resulting in longer timelines and higher per-completed-interview costs than online methods.

Question 3

In probability sampling, what ensures that every element in the population has a known, nonzero chance of selection?

Accepted Answer

Employing a random selection mechanism at every stage

Answer

Probability sampling requires a random mechanism at each selection stage so that each population element's probability of inclusion can be calculated and is greater than zero.

Question 4

A researcher studying teenage social media use recruits initial participants through school contacts, then asks those participants to refer their peers. This exemplifies:

Accepted Answer

Snowball sampling

Answer

Snowball sampling uses existing study subjects to recruit future subjects through their social networks, making it useful for hard-to-reach or hidden populations.

Question 5

Which question format is most effective for collecting unbiased data about sensitive topics such as income or illegal behavior?

Accepted Answer

Randomized response technique

Answer

The randomized response technique uses a random device to determine whether a respondent answers a sensitive or innocuous question, providing privacy and reducing response bias.

(MRA) Market Research Analyst Certification Practice Test

(MRA) Market Research Analyst Certification Practice Test

MRA Data Collection & Sampling 5