MRA Data Collection & Sampling 3

Question 1

When designing a questionnaire, a question like 'Don't you agree that our product quality is excellent?' is an example of:

Accepted Answer

Leading question

Answer

A leading question steers respondents toward a particular answer through its phrasing, compromising the objectivity of the data.

Question 2

Which sampling approach is most appropriate when the researcher needs to ensure representation of rare subgroups that would be underrepresented in a simple random sample?

Accepted Answer

Stratified oversampling

Answer

Stratified oversampling deliberately selects more respondents from rare subgroups than their proportion warrants, ensuring sufficient data for subgroup analysis.

Question 3

A researcher collects transaction records from a retailer's database without any interaction with customers. This is an example of:

Accepted Answer

Secondary data

Answer

Secondary data is information that was originally collected for another purpose and is being reused for the current research.

Question 4

What does 'coverage error' refer to in survey methodology?

Accepted Answer

The discrepancy between the target population and the sampling frame

Answer

Coverage error occurs when the sampling frame does not perfectly represent the target population, leaving some members with no chance of selection.

Question 5

In focus group research, what is the primary role of a moderator guide?

Accepted Answer

To outline topics and probes while allowing flexible exploration of emerging themes

Answer

A moderator guide structures the discussion with key topics and probing questions while allowing the moderator flexibility to explore relevant themes as they arise.

(MRA) Market Research Analyst Certification Practice Test

(MRA) Market Research Analyst Certification Practice Test

MRA Data Collection & Sampling 3