MRA Data Collection & Sampling 2

Question 1

A researcher wants to study customer satisfaction across 5 regional offices, selecting 20 respondents from each office regardless of office size. Which sampling method is being used?

Accepted Answer

Disproportionate stratified sampling

Answer

Disproportionate stratified sampling selects equal or fixed numbers from each stratum regardless of stratum size, unlike proportionate sampling which reflects stratum proportions.

Question 2

Which type of bias occurs when survey respondents answer questions in a way they believe the researcher expects rather than their true opinions?

Accepted Answer

Demand characteristics bias

Answer

Demand characteristics bias occurs when respondents pick up on cues about the study's purpose and alter their behavior or answers accordingly.

Question 3

In a telephone survey, what is the 'incidence rate'?

Accepted Answer

The proportion of the population that qualifies for the study

Answer

Incidence rate is the percentage of the general population that meets the eligibility criteria for a given research study.

Question 4

A researcher conducts in-depth interviews until no new themes emerge. This approach is best described as sampling to:

Accepted Answer

Theoretical saturation

Answer

Theoretical saturation is the qualitative research principle of continuing data collection until additional data yields no new insights or themes.

Question 5

Which data collection mode typically achieves the highest response rates for employee satisfaction surveys within large organizations?

Accepted Answer

Online surveys distributed via company intranet

Answer

Online surveys distributed through internal channels leverage organizational trust and convenience, typically yielding higher completion rates for employee studies.

(MRA) Market Research Analyst Certification Practice Test

(MRA) Market Research Analyst Certification Practice Test

MRA Data Collection & Sampling 2