MRA Competitive Intelligence Gathering 3

Question 1

Which tool is most appropriate for tracking real-time changes to a competitor's website content?

Accepted Answer

Visualping or ChangeDetection.io

Answer

Tools like Visualping and ChangeDetection.io monitor specific web pages and alert analysts to content changes as they occur.

Question 2

In CI, 'HUMINT' refers to intelligence gathered from:

Accepted Answer

Human sources such as industry experts and customers

Answer

HUMINT (Human Intelligence) in a CI context means insights gathered through conversations with knowledgeable individuals like experts, customers, or channel partners.

Question 3

A competitor abruptly drops prices by 20% with no public announcement. What type of competitive action does this represent?

Accepted Answer

Flanking move

Answer

A flanking move involves attacking a competitor's weak point — in this case, using price to undercut and capture price-sensitive market segments.

Question 4

What does 'OSINT' stand for in competitive intelligence gathering?

Accepted Answer

Open Source Intelligence

Answer

OSINT stands for Open Source Intelligence, referring to information gathered from publicly available sources such as news, social media, and government databases.

Question 5

Which analysis technique maps the competitive landscape by plotting companies on two strategic dimensions simultaneously?

Accepted Answer

Strategic group mapping

Answer

Strategic group mapping clusters competitors that follow similar strategies along two chosen axes, revealing the competitive structure of an industry.

(MRA) Market Research Analyst Certification Practice Test

(MRA) Market Research Analyst Certification Practice Test

MRA Competitive Intelligence Gathering 3