Practice Test Geeks(MRA) Market Research Analyst Certification Practice Test
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Competitive Intelligence Gathering Flashcards

7 cards from real MRA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Competitive Intelligence Gathering flashcards as text

  1. Which tool is most appropriate for tracking real-time changes to a competitor's website content?

    Answer: Visualping or ChangeDetection.io

    Tools like Visualping and ChangeDetection.io monitor specific web pages and alert analysts to content changes as they occur.

  2. In CI, 'HUMINT' refers to intelligence gathered from:

    Answer: Human sources such as industry experts and customers

    HUMINT (Human Intelligence) in a CI context means insights gathered through conversations with knowledgeable individuals like experts, customers, or channel partners.

  3. A competitor abruptly drops prices by 20% with no public announcement. What type of competitive action does this represent?

    Answer: Flanking move

    A flanking move involves attacking a competitor's weak point — in this case, using price to undercut and capture price-sensitive market segments.

  4. What does 'OSINT' stand for in competitive intelligence gathering?

    Answer: Open Source Intelligence

    OSINT stands for Open Source Intelligence, referring to information gathered from publicly available sources such as news, social media, and government databases.

  5. Which analysis technique maps the competitive landscape by plotting companies on two strategic dimensions simultaneously?

    Answer: Strategic group mapping

    Strategic group mapping clusters competitors that follow similar strategies along two chosen axes, revealing the competitive structure of an industry.

  6. A CI team discovers a competitor's product roadmap through a disgruntled employee's social media post. What should the team do first?

    Answer: Verify the information through corroborating open sources

    Unverified single-source intelligence — especially from potentially biased sources — must be corroborated before being acted upon or reported.

  7. Which of the following best describes 'counter-intelligence' in a market research context?

    Answer: Protecting your own organization's strategic information from competitor analysis

    Counter-intelligence in business involves safeguarding proprietary strategies, data, and operations from being gathered and used by competitors.

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