Competitive Intelligence Gathering Flashcards
7 cards from real MRA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Competitive Intelligence Gathering flashcards as text
Which technique involves systematically monitoring competitor job postings to infer strategic direction?
Answer: Talent signal analysis
Competitor job postings reveal hiring priorities that signal upcoming product launches, market expansions, or technology investments.
A CI analyst wants to estimate a private competitor's revenue. Which indirect method is most reliable?
Answer: Extrapolating from industry revenue-per-employee benchmarks
Revenue-per-employee benchmarks derived from comparable public companies allow credible revenue triangulation for private firms.
What is 'competitive shadowing' in the context of CI fieldwork?
Answer: Observing competitor sales reps interact with prospects in the field
Competitive shadowing involves ethically observing competitor representatives in natural sales or service settings to capture messaging and tactics.
Which framework specifically helps categorize competitive intelligence into strategic, tactical, and operational tiers?
Answer: The Intelligence Cycle
The Intelligence Cycle (planning, collection, processing, analysis, dissemination) organizes CI efforts across strategic, tactical, and operational levels.
When conducting a 'win/loss' analysis, which data source provides the most unbiased competitor insight?
Answer: Direct interviews with prospects who chose a competitor
Prospects who selected a competitor provide candid, firsthand reasons for their decision, free from internal sales team rationalization.
A researcher notices a competitor filed 12 new patents in Q3 focused on AI-driven logistics. This is an example of which CI signal type?
Answer: Leading indicator
Patent filings precede product launches, making them leading indicators of a competitor's future technological direction.
Which ethical guideline from SCIP (Strategic and Competitive Intelligence Professionals) explicitly prohibits?
Answer: Misrepresenting one's identity to collect information
SCIP's code of ethics explicitly forbids misrepresenting one's identity or employer when gathering competitive intelligence.
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