Motion Graphics Typography in Motion

Question 1

What does 'tracking' refer to in typography?

Accepted Answer

The uniform spacing between all characters in a block of text

Answer

Tracking adjusts the overall letter-spacing uniformly across a selected range of text, affecting the density and readability of the block.

Question 2

What is 'kerning' in typography?

Accepted Answer

The adjustment of space between a specific pair of characters

Answer

Kerning is the manual adjustment of space between two specific characters to achieve visually balanced letter spacing.

Question 3

What is 'leading' in typographic terms?

Accepted Answer

The vertical space between lines of text

Answer

Leading (rhymes with 'heading') is the vertical distance between the baselines of consecutive lines of text in a paragraph.

Question 4

What is a 'serif' typeface?

Accepted Answer

A typeface with small decorative strokes at the ends of letterforms

Answer

Serif typefaces have small decorative strokes (serifs) at the ends of letterforms, traditionally used for body text in print.

Question 5

What does 'hierarchy' mean when applied to typography in motion?

Accepted Answer

The visual organization of text by size, weight, and position to indicate importance

Answer

Typographic hierarchy uses size, weight, color, and placement to guide the viewer's eye through the message in order of importance.

Motion Graphics Practice Test