Motion Graphics Typography in Motion 1 — Questions and Answers
Question 1: What does 'tracking' refer to in typography?
- The font file format
- The uniform spacing between all characters in a block of text (Correct answer)
- The vertical line height
- The font weight
Correct answer: The uniform spacing between all characters in a block of text
Tracking adjusts the overall letter-spacing uniformly across a selected range of text, affecting the density and readability of the block.
Question 2: What is 'kerning' in typography?
- The height of capital letters
- The adjustment of space between a specific pair of characters (Correct answer)
- The thickness of a typeface stroke
- The leading between lines
Correct answer: The adjustment of space between a specific pair of characters
Kerning is the manual adjustment of space between two specific characters to achieve visually balanced letter spacing.
Question 3: What is 'leading' in typographic terms?
- The font family used
- The vertical space between lines of text (Correct answer)
- The horizontal indent of text
- The font size
Correct answer: The vertical space between lines of text
Leading (rhymes with 'heading') is the vertical distance between the baselines of consecutive lines of text in a paragraph.
Question 4: What is a 'serif' typeface?
- A typeface with no decorative strokes
- A typeface with small decorative strokes at the ends of letterforms (Correct answer)
- A monospaced font
- A condensed font style
Correct answer: A typeface with small decorative strokes at the ends of letterforms
Serif typefaces have small decorative strokes (serifs) at the ends of letterforms, traditionally used for body text in print.
Question 5: What does 'hierarchy' mean when applied to typography in motion?
- The font file loading order
- The visual organization of text by size, weight, and position to indicate importance (Correct answer)
- The layer stack order
- The text encoding format
Correct answer: The visual organization of text by size, weight, and position to indicate importance
Typographic hierarchy uses size, weight, color, and placement to guide the viewer's eye through the message in order of importance.
Question 6: Which font classification is typically used for modern, clean digital interfaces?
- Serif
- Blackletter
- Sans-serif (Correct answer)
- Script
Correct answer: Sans-serif
Sans-serif typefaces lack decorative strokes and are preferred for digital interfaces due to their clean, legible appearance at screen resolutions.
Motion Graphics Typography in Motion 1
What does 'tracking' refer to in typography?