Motion Graphics Typography in Motion

Question 1

What does 'tracking' refer to in typography?

Accepted Answer

The uniform spacing between all characters in a block of text

Answer

The font file format

Answer

The vertical line height

Answer

The font weight

Question 2

What is 'kerning' in typography?

Accepted Answer

The adjustment of space between a specific pair of characters

Answer

The height of capital letters

Answer

The thickness of a typeface stroke

Answer

The leading between lines

Question 3

What is 'leading' in typographic terms?

Accepted Answer

The vertical space between lines of text

Answer

The font family used

Answer

The horizontal indent of text

Answer

The font size

Question 4

What is a 'serif' typeface?

Accepted Answer

A typeface with small decorative strokes at the ends of letterforms

Answer

A typeface with no decorative strokes

Answer

A monospaced font

Answer

A condensed font style

Question 5

What does 'hierarchy' mean when applied to typography in motion?

Accepted Answer

The visual organization of text by size, weight, and position to indicate importance

Answer

The font file loading order

Answer

The layer stack order

Answer

The text encoding format

Question 6

Which font classification is typically used for modern, clean digital interfaces?

Accepted Answer

Sans-serif

Answer

Serif

Answer

Blackletter

Answer

Script