Mobile Marketing Mobile Marketing Mobile Marketing Strategy 3 — Questions and Answers
Question 1: What is the key difference between mobile-first and mobile-only strategies?
- Mobile-first designs for mobile then adapts to desktop; mobile-only ignores desktop entirely (Correct answer)
- Mobile-first ignores desktop; mobile-only adapts from desktop
- Mobile-first is cheaper; mobile-only is more expensive
- Mobile-first targets iOS; mobile-only targets Android
Correct answer: Mobile-first designs for mobile then adapts to desktop; mobile-only ignores desktop entirely
A mobile-first strategy prioritizes the mobile experience as the foundation while still supporting desktop, whereas mobile-only excludes desktop altogether.
Question 2: Which mobile marketing tactic leverages a user's loyalty program data to send personalized in-app messages?
- CRM-powered mobile messaging (Correct answer)
- Programmatic mobile advertising
- App store optimization
- Mobile SEO
Correct answer: CRM-powered mobile messaging
CRM-powered mobile messaging integrates customer relationship data to deliver personalized messages based on purchase history and loyalty status.
Question 3: A brand wants to re-engage users who have not opened their app in 30 days. Which strategy is most appropriate?
- Win-back push notification campaign with a special offer (Correct answer)
- Increase paid user acquisition spending
- Redesign the app's home screen
- Launch a new app category listing
Correct answer: Win-back push notification campaign with a special offer
A win-back campaign targets lapsed users with a compelling incentive to return, directly addressing the inactivity problem.
Question 4: What role does App Store Optimization (ASO) play in a mobile marketing strategy?
- Improves app discoverability and organic downloads through app store search (Correct answer)
- Increases paid advertising ROI on social media
- Reduces app development costs
- Improves in-app purchase conversion rates
Correct answer: Improves app discoverability and organic downloads through app store search
ASO optimizes app store listings with keywords, screenshots, and descriptions to rank higher in search results and attract organic installs.
Question 5: Which mobile marketing channel typically delivers the highest open rates?
- SMS (Correct answer)
- In-app messages
- Social media ads
Correct answer: SMS
SMS messages consistently achieve open rates of 90%+ compared to email's typical 20-30%, making it one of the highest-engagement channels.
Question 6: In mobile marketing strategy, what is 'micro-moment' targeting?
- Reaching users at specific intent-driven moments like searching, watching, or buying (Correct answer)
- Sending messages at exactly midnight
- Using sub-second ad delivery technology
- Targeting users during 30-second video ad windows
Correct answer: Reaching users at specific intent-driven moments like searching, watching, or buying
Micro-moment targeting, a concept developed by Google, focuses on reaching consumers during brief but high-intent mobile touchpoints.
Question 7: Which privacy regulation most directly impacts mobile marketing practices in the US by requiring opt-in consent for commercial text messages?
- TCPA (Telephone Consumer Protection Act) (Correct answer)
- GDPR
- CCPA
- CAN-SPAM Act
Correct answer: TCPA (Telephone Consumer Protection Act)
The TCPA requires prior express written consent before sending marketing text messages to consumers in the United States.
Mobile Marketing Mobile Marketing Mobile Marketing Strategy 3
What is the key difference between mobile-first and mobile-only strategies?