MIS Practice 4

Question 1

Which competitive strategy, as described by Porter, involves targeting a narrow market segment with either low cost or differentiation?

Accepted Answer

Focus strategy

Answer

Porter's focus strategy concentrates on a specific customer segment or geographic market, applying either cost or differentiation within that niche.

Question 2

What is the key distinction between structured and unstructured data?

Accepted Answer

Structured data fits predefined schemas; unstructured data does not follow a specific format

Answer

Structured data conforms to a defined model (e.g., relational tables), while unstructured data—like emails or videos—has no predefined format.

Question 3

An organization uses software agents to automatically execute stock trades when market conditions meet predefined criteria. This is best described as:

Accepted Answer

Intelligent agent / automated system

Answer

Intelligent agents autonomously monitor conditions and execute actions—such as trades—when specified rules or thresholds are met.

Question 4

Which component of Porter's value chain is considered a PRIMARY activity?

Accepted Answer

Outbound logistics

Answer

Porter's primary activities include inbound logistics, operations, outbound logistics, marketing & sales, and service—all directly tied to product delivery.

Question 5

A company stores customer purchase history to personalize future marketing emails. Which privacy principle is most directly relevant?

Accepted Answer

Purpose limitation

Answer

Purpose limitation requires that data collected for one purpose (purchase processing) not be repurposed (marketing) without proper justification or consent.

MIS - Management Information Systems Practice Test

MIS - Management Information Systems Practice Test

MIS Practice 4