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Practice Flashcards

7 cards from real MIS practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

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  1. Which competitive strategy, as described by Porter, involves targeting a narrow market segment with either low cost or differentiation?

    Answer: Focus strategy

    Porter's focus strategy concentrates on a specific customer segment or geographic market, applying either cost or differentiation within that niche.

  2. What is the key distinction between structured and unstructured data?

    Answer: Structured data fits predefined schemas; unstructured data does not follow a specific format

    Structured data conforms to a defined model (e.g., relational tables), while unstructured data—like emails or videos—has no predefined format.

  3. An organization uses software agents to automatically execute stock trades when market conditions meet predefined criteria. This is best described as:

    Answer: Intelligent agent / automated system

    Intelligent agents autonomously monitor conditions and execute actions—such as trades—when specified rules or thresholds are met.

  4. Which component of Porter's value chain is considered a PRIMARY activity?

    Answer: Outbound logistics

    Porter's primary activities include inbound logistics, operations, outbound logistics, marketing & sales, and service—all directly tied to product delivery.

  5. A company stores customer purchase history to personalize future marketing emails. Which privacy principle is most directly relevant?

    Answer: Purpose limitation

    Purpose limitation requires that data collected for one purpose (purchase processing) not be repurposed (marketing) without proper justification or consent.

  6. In a relational database, a foreign key is used to:

    Answer: Establish a link between two related tables

    A foreign key in one table references the primary key of another table, enforcing referential integrity between related records.

  7. Which business continuity concept defines the maximum tolerable period that a system can be down before causing unacceptable business impact?

    Answer: Recovery Time Objective (RTO)

    RTO specifies the maximum acceptable downtime after a disruption before the business suffers critical consequences.

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