Menu Design Trivia 2

Question 1

Which famous restaurant chain pioneered the drive-through window concept in the 1970s?

Accepted Answer

Jack in the Box

Answer

Jack in the Box opened one of the first true drive-through windows in 1951, and the format was widely popularized through the 1970s.

Question 2

What term describes a menu that offers only a few carefully selected items rather than a large variety?

Accepted Answer

Curated menu

Answer

A curated menu reflects intentional selection of dishes to showcase a restaurant's identity and strengths.

Question 3

In menu engineering, which quadrant contains high-popularity but low-profitability items?

Accepted Answer

Plowhorses

Answer

Plowhorses are popular items that guests love but that generate lower profit margins for the restaurant.

Question 4

Which menu layout technique places the most profitable item in the upper-right corner of a page?

Accepted Answer

The golden triangle

Answer

The golden triangle theory suggests eyes naturally move to the center, top-right, and top-left of a menu page.

Question 5

What is the term for a temporary menu offered alongside the regular menu, often featuring seasonal items?

Accepted Answer

Insert menu

Answer

An insert menu is a separate sheet placed inside or with the main menu to highlight seasonal or rotating specials.

Menu Design Practice Test