Menu Design Menu Engineering

Question 1

Menu engineering as a profitability analysis tool was developed by which pair of researchers?

Accepted Answer

Donald Smith and Michael Kasavana

Answer

Julia Child and James Beard

Answer

Howard Johnson and Raymond Kroc

Answer

Paul Bocuse and Auguste Escoffier

Question 2

In menu engineering, items classified as 'Stars' are characterized by:

Accepted Answer

High popularity and high profit margin

Answer

Low popularity and high profit margin

Answer

High popularity and low profit margin

Answer

Low popularity and low profit margin

Question 3

What term in menu engineering describes items with low popularity but high profitability?

Accepted Answer

Puzzles

Answer

Stars

Answer

Plow Horses

Answer

Dogs

Question 4

'Plow Horses' in menu engineering are menu items that have:

Accepted Answer

High popularity but low profit contribution

Answer

High popularity and high profit contribution

Answer

Low popularity and high profit contribution

Answer

Low popularity and low profit contribution

Question 5

In menu engineering, 'contribution margin' is calculated as:

Accepted Answer

Selling price minus the food cost of the item

Answer

Total revenue divided by number of items sold

Answer

Gross profit minus labor cost per cover

Answer

Food cost percentage multiplied by selling price

Question 6

The primary goal of menu engineering is to:

Accepted Answer

Maximize overall menu profitability by analyzing item performance

Answer

Reduce the size of the menu to simplify kitchen operations

Answer

Improve the visual aesthetics and branding of the menu

Answer

Increase the number of items offered in each category

Question 7

Menu mix percentage (MM%) in menu engineering measures which of the following?

Accepted Answer

The proportion of total sales volume represented by each menu item

Answer

The physical percentage of menu space each item occupies

Answer

The markup percentage applied to each menu item's cost

Answer

The ratio of food cost to total menu revenue