Menu Design Menu Design MCQ 2

Question 1

Which menu pricing strategy intentionally omits dollar signs to reduce price sensitivity?

Accepted Answer

Psychological menu pricing

Answer

Psychological menu pricing uses techniques like removing currency symbols so guests focus on the dish rather than the cost.

Question 2

What is the primary purpose of a 'decoy' item on a restaurant menu?

Accepted Answer

To make a high-margin item appear more reasonably priced

Answer

A decoy item is priced high so that nearby items seem like better value, steering guests toward the restaurant's preferred choice.

Question 3

In menu engineering, what does the 'star' category represent?

Accepted Answer

High popularity, high profitability

Answer

Stars are menu items that are both highly popular and highly profitable, making them ideal to promote prominently.

Question 4

Which typeface characteristic is generally recommended for printed restaurant menus to ensure readability?

Accepted Answer

Consistent sans-serif or serif font at minimum 11pt

Answer

Legibility improves significantly with a clean, consistent font at an adequate size, especially in dim dining environments.

Question 5

What does 'menu mix' refer to in restaurant operations?

Accepted Answer

The proportion of each menu item sold relative to total sales

Answer

Menu mix describes the percentage each item contributes to the total number of items sold, informing which items drive revenue.

Menu Design Practice Test