Menu Design Menu Design 2

Question 1

Which menu pricing strategy omits dollar signs to reduce the psychological pain of spending?

Accepted Answer

Naked pricing

Answer

Naked pricing removes currency symbols so guests focus on the food rather than the cost.

Question 2

What is the primary purpose of a 'decoy' item on a restaurant menu?

Accepted Answer

To make a mid-priced item appear more valuable by contrast

Answer

A high-priced decoy item makes adjacent mid-tier items seem like better deals, steering guests toward them.

Question 3

In menu engineering, a 'dog' item is characterized by which combination?

Accepted Answer

Low popularity, low profit margin

Answer

Dogs sell infrequently and generate little profit, making them prime candidates for removal.

Question 4

What does the term 'menu fatigue' describe in the context of restaurant menu design?

Accepted Answer

Customer overwhelm caused by too many choices

Answer

Menu fatigue occurs when an excessively long menu causes decision paralysis and reduces guest satisfaction.

Question 5

Which paper finish is generally preferred for high-end restaurant menus because it reduces glare and feels premium?

Accepted Answer

Matte or soft-touch laminate

Answer

Matte or soft-touch laminated covers feel luxurious, minimize light reflection, and project an upscale brand image.

Menu Design Practice Test