Menu Design MCQ Flashcards

Which menu pricing strategy intentionally omits dollar signs to reduce price sensitivity?

Answer: Psychological menu pricing

Psychological menu pricing uses techniques like removing currency symbols so guests focus on the dish rather than the cost.

What is the primary purpose of a 'decoy' item on a restaurant menu?

Answer: To make a high-margin item appear more reasonably priced

A decoy item is priced high so that nearby items seem like better value, steering guests toward the restaurant's preferred choice.

In menu engineering, what does the 'star' category represent?

Answer: High popularity, high profitability

Stars are menu items that are both highly popular and highly profitable, making them ideal to promote prominently.

Which typeface characteristic is generally recommended for printed restaurant menus to ensure readability?

Answer: Consistent sans-serif or serif font at minimum 11pt

Legibility improves significantly with a clean, consistent font at an adequate size, especially in dim dining environments.

What does 'menu mix' refer to in restaurant operations?

Answer: The proportion of each menu item sold relative to total sales

Menu mix describes the percentage each item contributes to the total number of items sold, informing which items drive revenue.

Why should menus avoid listing too many items, according to the 'paradox of choice' principle?

Answer: Too many options can overwhelm guests and slow decision-making

When faced with excessive choices, guests experience decision fatigue and may feel less satisfied with their eventual selection.

Which element of menu design helps guide a guest's eye to high-margin items using visual hierarchy?

Answer: Strategic use of boxes, borders, or white space around featured items

Boxes, borders, and white space create visual contrast that naturally draws the eye, making highlighted items stand out.