Menu Design Flashcards

Which menu pricing strategy omits dollar signs to reduce the psychological pain of spending?

Answer: Naked pricing

Naked pricing removes currency symbols so guests focus on the food rather than the cost.

What is the primary purpose of a 'decoy' item on a restaurant menu?

Answer: To make a mid-priced item appear more valuable by contrast

A high-priced decoy item makes adjacent mid-tier items seem like better deals, steering guests toward them.

In menu engineering, a 'dog' item is characterized by which combination?

Answer: Low popularity, low profit margin

Dogs sell infrequently and generate little profit, making them prime candidates for removal.

What does the term 'menu fatigue' describe in the context of restaurant menu design?

Answer: Customer overwhelm caused by too many choices

Menu fatigue occurs when an excessively long menu causes decision paralysis and reduces guest satisfaction.

Which paper finish is generally preferred for high-end restaurant menus because it reduces glare and feels premium?

Answer: Matte or soft-touch laminate

Matte or soft-touch laminated covers feel luxurious, minimize light reflection, and project an upscale brand image.

Why should restaurants avoid listing menu items in strict price order from lowest to highest?

Answer: It encourages guests to anchor on the cheapest option

Price-ordered lists prime guests to start from the bottom, reducing average check size.

What is 'menu merchandising' in restaurant operations?

Answer: Using design techniques to promote high-margin items

Menu merchandising applies visual and copywriting strategies—boxes, icons, photos—to draw attention to profitable items.