A Medallia practitioner discovers that a client's survey data contains personally identifiable information (PII) that was accidentally collected outside the agreed scope. What is the most ethical first step?
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A
Notify the client immediately and recommend remediation before using the data
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B
Anonymize the data internally and continue analysis without alerting the client
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C
Delete the data without informing anyone to avoid complications
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D
Use the data since it was collected through legitimate survey channels